Universities and Colleges

Introduction

Respond to your enquirers with a customised prospectus whilst reducing your carbon footprint.

Personalise your communications with prospective students.

Universities and FE Colleges receive hundreds of enquiries per week from students seeking information to help them choose the ‘right course at the right institution’. To satisfy the enquirers’ request nearly all educational establishments bulk print thousands of prospectuses, each containing details of the full range of courses that they offer, as well as every other item of information that they think a prospective student might need.

However this high volume compendium approach does have its disadvantages:

  • too much information can be confusing
  • descriptions of course content by necessity will be shallow
  • there is a considerable amount of wastage (pages included but not read as well as discarded copies)
  • there is a missed opportunity to build an ongoing relationship with the prospective student
  • it is an extremely carbon costly way of responding to an enquiry

There is a different way of satisfying enquiries, by printing on demand a personalised prospectus containing the information requested by the enquirer and addressing them as an individual. A compact booklet containing details of the subject areas and student experiences selected by the enquirer along with a more general view of the essentials of campus life becomes a personal communication between you and the student that is unlikely to be discarded.

This personalised prospectus has about 15% of the carbon footprint of a full prospectus.

The compendium prospectus can then be used in its primary function, as a reference and early enquiry handout for HE/FE Fairs, libraries, international fairs and agents.

So how do you go about developing the content, selection options, the automatic production processes and fulfilment of a ‘print on demand’ brochure?

That’s where Customation comes in.

We can assist you at every stage along the way, helping you define the content, set up the selection rules and then when the enquiries start, we deliver a fully outsourced print and web page fulfilment service.